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“5+1” 打造促消费立体格局

——访朝阳区商务局局长陈刚

整合商圈资源,营造消费氛围;以促销活动为载体,创新营销策略;推动“夜经济”发展,释放消费潜能;以“食、游、购、娱、需”为重点,繁荣消费市场……今年上半年,朝阳区社会商品零售总额实现424.5亿元,同比增长5.2%。3日,接受记者采访时,朝阳区商务局局长陈刚将亮眼成绩的取得归功于区内依托“5+1”打造促消费立体格局的全新理念。

打通消费路径 巧用“5+1”创新思维

“5+1”DOUBAOKUOSHENME?“5”SHI“SHI、YOU、GOU、YU、XU”,“1”ZESHIQUANSHI“KUOXIAOFEI、CUZENGZHANG”DEZHONGTOUXI——“YEJINGJI”。CHENGANGGAOSUJIZHE,CHAOYANGQUZHENGZAIDAZAO“5+1”LITIGEJU。QIZHONG,DEYIYUYI“GOU”CUXIAOFEIDEZUIJIAANLISHIZHONGQINGSHANGQUAN。7YUEFEN,TONGGUOXIAOXIASHANGPINZHANXIAO、PINZHISHANGPINCUXIAODENGFANGSHI,GAISHANGQUANQIYEYINGYEEDA3.11YIYUAN,BIFEICUXIAOYUEFENTISHENG1.2%。ZUOWEICHAOYANGQUCUXIAOFEIGONGZUODEYIDALIANGDIAN,YI“YOU”CUXIAOFEIZHENGZAITISHENGZHONGQINGLU、HONGQIJIEYINGSHIWENHUAJIEQU、TONGZHIJIESHISHANGWENHUAXIUXIANJIEQU、GUILINLUSHISHANGGOUWUJIEQUDENGJIEQURENZHIDU,WEICHENGSHIZENGTIANMEILI,CUJINJINGJIFAZHAN。TONGGUOKAIZHANFENGFUDUOCAIDEWENTIHUODONG,CHAOYANGQUSHIXIANLEYI“YU”CUXIAOFEIDECHUZHONG。TONGSHI,MEISHITUIGUANG、DAZHECUXIAO、XIAOFEIFANQUANDENGXINGSHI,CHENGGONGYI“SHI”CUXIAOFEI。GENJUXINDEXIAOFEIQUSHIHEBAIXINGXUQIU,CHAOYANGQUZUZHISHANGMAOQIYEKAIZHANRANGLICUXIAO、ZENGJIAFUJIAFUWU,RANGYI“XU”CUXIAOFEICHENGWEIPEIYUXIAOFEIREDIANDEYOUXIAOQUDAO。

撬动“夜经济” 建“四圈三街两中心”

最新上分器DAZAOTESETUCHU、BUJUHELI、YETAIFENGFU、JIJUFAZHANDE“SIQUANSANJIELIANGZHONGXIN”,ZHEICHENGLECHAOYANGQUJIHUO“YEJINGJI”DEJUTIJUCUO。CHENGANGGAOSUJIZHE,“SIQUAN”JIZHONGQINGSHANGQUAN、HONGQISHANGQUAN、GUILINSHANGQUAN、MAICHANGSHANGQUAN;“SANJIE”BAOKUOJIANSHEJIECANYINYITIAOJIE、GUILINHUTONGBUXINGJIE、HONGQIJIELVWANYITIAOJIE;“LIANGZHONGXIN”ZEZHIDESHIWANDAZHONGXINHELIWANGZHONGXIN。ZAIGUIHUAZHONG,ZHONGQINGSHANGQUANZESHIYIGAODUANSHANGMAO、CANYIN、GOUWU、XIUXIANWEIZHUDE“YEJINGJI”QUAN;HONGQISHANGQUANZEYIXIUXIANGOUWU、CANYIN、YULEDENGYETAIWEIZHUDE“YEJINGJI”QUAN;GUILINSHANGQUANSHIQINGNIANRENSHISHANGXIAOFEI“YEJINGJI”QUAN;MAICHANGSHANGQUANZEYINYETAIFENGFUERBEIDAZAOCHENGLEYIZHANSHI“YEJINGJI”QUAN。“‘SIQUAN’CHUXINGCHUXIAN,ZHENGCHENGWEIQIAODONG‘YEJINGJI’DEFALIDIAN。”CHENGANGJIESHAO,“LIANGZHONGXIN”ZHONGDEWANDAZHONGXIN,BEIHUAFENWEIZHONGJIEMEIRONGCANYIN、BEIJIESHISHANGJINGPIN、NANJIEJIUBAXIUXIAN、XIJIESHENGHUOPEITAO、DONGJIEJIAOYUPEIXUNDENGDUOQUYUDUOBANKUAI,WEILAITONGGUOYUSHANGJIEQITAYETAIHUBUHUDONG,JIANGCHENGWEIDANGZHIWUKUIDECHENGSHI“YEJINGJI”ZHONGXINQU。

营造“不夜城” 力推自然闭店不打烊

CHAOYANGQUZUIYINRENGUANZHUDE“WANGHONG”FEI“ZHEIYOUSHAN”MOSHU,QIZIRANBIDIANDEXINMOSHIZHENGCHENGWEIZHANGCHUNFAZHAN“YEJINGJI”DEFANBEN。GULIZONGHETI、SHANGCHANG、CHAOSHI、CANYINDENGCHANGSUOYANZHANGYEJIANYINGYESHIJIAN,LITUIZIRANBIDIAN、BUDAYANGDENGYEJIANCUXIAOHUODONG,ZHEIYIXIANGFAQISHIYEZAICHENGANGDENAOHAIZHONGYUNNIANGXUJIU。“CHAOYANGQUDALIZHICHIPINPAILIANSUOQIYEJIADA24XIAOSHIBIANLIDIANJIANSHEBUJU;YINDAOZHONGDIANSHANGJIE、SHANGQUANQUYUFANWEINEIDECANYIN、YINGYUAN、SHUDIAN、JIUBADENGYANZHANGYEJIANYINGYESHIJIAN,GUIFANFAZHAN,WEISHIMINYEJIANXIAOFEITIGONGBIANLI。”

最新上分器TONGSHI,CHAOYANGQUYIJIANGCUXIAOFEIMUGUANGMIAOZHUNJIJIANGDAOLAIDESHENGDANJIE、YUANDAN、CHUNJIEDENGJIERI,OUYASHANGDOU“NIANZHONGDAHUIKUI”、ZHUOZHAN“KUANIANZHANXIAO”、WANDA“CHAOJIHUIYUANFENSIJIE”DENGHUODONGJIANGLUXUDENGCHANG。NIANHUO、RANGLI、CUXIAODENGJIANGCHENGWEIMANZUSHIMINGEXINGHUA、DUOYANGHUA、PINZHIHUAXIAOFEIXUQIUDEGUANJIANCI,ZHULIJINGJIZENGZHANG。

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